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The Story of ELCID INVESTMENTS
At a time when the whole stock market seems grossly overvalued, there is a stock which maybe a potential goldmine...
URJA SGGSCC
Sep 5, 20201 min read


Kishore Biyani-The King of Indian Retail
Today we discover why Biyani, who started his entrepreneurial journey at an age of 26, will now have to seek a new beginning.
URJA SGGSCC
Aug 30, 20201 min read


Bajaj Group
Pick up the threads as we present to you another chronicle, unveiling how the Bajaj Group has defined the Indian business landscape.
URJA SGGSCC
Aug 11, 20201 min read


Godrej Group
In the third part, we uncover a company which has long served as a beacon of India's Industrial prowess.
URJA SGGSCC
Aug 8, 20201 min read


Adani Group
In the second part, we explore how Mr. Gautam Adani went from being a college dropout to establishing the mighty Adani group.
URJA SGGSCC
Aug 5, 20201 min read


Larsen & Toubro
In this first part, we decode how Larsen and Toubro, started from a small partnership and then became India's ever expanding expertise.
URJA SGGSCC
Aug 2, 20201 min read


Surrogate Marketing
Remember the famous, ‘‘Oh la la la la...Le Oh’’, jingle by Kingfisher for its calendar, the “No.1 Yaari” catchphrase...
URJA SGGSCC
Jul 26, 20201 min read


Guerrilla Marketing
"The cost of all advertising is measured not in dollars but in response" Guerrilla Marketing might sound intimidating, but trust us, it...
URJA SGGSCC
Jul 23, 20201 min read


Emoji Marketing
Emojis have become the most popular element of modern language since their first use by Japanese mobile users in the 1990'...
URJA SGGSCC
Jul 18, 20201 min read


Steps taken by hospitality sector in the Corona Pandemic
In the wake of exponential increase in Covid-19 cases all across India, various hospitals, and hotel chains have extended their support...
URJA SGGSCC
Apr 20, 20201 min read


Steps taken by Tech Startups in the Corona Pandemic
Many startups have come forward to lend a helping hand in the wake of COVID-19 crisis...
URJA SGGSCC
Apr 17, 20202 min read


Automobile industry to the rescue in the Corona pandemic
The Corporate Social Responsibility (CSR) arms of various automobile companies have come forward to contribute to the COVID-19 relief...
URJA SGGSCC
Apr 14, 20202 min read


Turning down Google's offer cost Yahoo its future
Two friends, Larry Page and Sergey Brin students at Stanford University in California, developed a search algorithm known as “BackRub”...
URJA SGGSCC
Mar 19, 20201 min read


The rivalry between Ferrari and Lamborghini inspired the first Lamborghini Sports car
Ferruccio Lamborghini was born into a family of grape farmers, but from the very beginning, he had a passion for mechanics...
URJA SGGSCC
Mar 14, 20201 min read


Coca-Cola exists because of prohibition legislation
Coca Cola was founded by John Pemberton, who got addicted to morphine after he was wounded in the American Civil War...
URJA SGGSCC
Feb 29, 20201 min read


BMW became a car manufacturer because Germany lost World War 1
BMW originally started off as an aircraft manufacturing company. BMW's first product was a straight-six aircraft engine...
URJA SGGSCC
Feb 20, 20201 min read


NestAway: Home rental marketplace providing fully furnished apartments at affordable prices
The NestAway App helps you find, book, and move in to a rental home of your choice. It is currently present in 13 Indian major cities...
URJA SGGSCC
Dec 7, 20191 min read


PassItOn: India's first and only free item sharing website that connects donor and receiver
Passiton is an online platform to get rid of unwanted but useful items in a meaningful way. It enlightens the responsible citizens to...
URJA SGGSCC
Dec 1, 20191 min read


Playment: AI-based mobile crowdsourcing platform to offload large scale data operations
Playment allows companies to send over sets of training data that need some kind of light analysis, and then divvies it up across a large...
URJA SGGSCC
Nov 23, 20191 min read


Drivezy: India's largest marketplace for cars and two-wheelers
Drivezy, India's largest marketplace for cars and two wheelers, was founded by Ashwarya Pratap Singh who initially came up with the idea...
URJA SGGSCC
Nov 16, 20191 min read
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