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Guerrilla Marketing

Guerrilla marketing is an advertising strategy in which a company focuses on low-cost unconventional marketing tactics that yield maximum results to promote a product or service.

"The cost of all advertising is measured not in dollars but in response"

Guerrilla Marketing might sound intimidating, but trust us, it can impact the audience enormously. It is a strategy of business marketing that incurs low costs but achieves optimal results.

More often than not, it is marketing campaigns that have used guerrilla marketing that go viral online and via social media. Whilst there is a risk associated with the use of guerrilla advertising (misinterpretation, dishonesty, potential legal consequences), the benefits of a successful campaign are immeasurable.\

Here are a few examples of guerrilla marketing:


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